Elizabeth Njoroge is the host of the “Smooth Classics” radio programme on Kenya’s Capital Radio, based in Nairobi. In this audio slideshow she discusses the success of her radio show and how she utilises online technologies to interact with her audience.
Elizabeth’s excellent programme is the country’s only specialist classical music show – and it is rapidly gaining popularity – especially with younger listeners. Other topics covered in this clip include; the commercialisation of radio in Kenya, educational radio, and the use of local content to increase listenership.
You can join her Facebook group “Crazy for Classics” which is dedicated to classical music in Kenya.