So, where to start? If you want to create great radio – it helps if you’re enjoying yourself at the same time. Therefore, it was important that the staff felt relaxed and enthusiastic about the task ahead of them. I wanted the team to experience the sheer fun of making radio. It shouldn’t be a chore. After all, we’re talking about entertainment. That’s not to say all commercials/spots should be whacky or humorous, but the process itself should certainly be an enjoyable one. View Full Article »
In western radio, listening is viewed as a mostly private activity. A “one to one” style of presentation is often employed to exploit radios intimacy. However, in developing nations where radio sets can be rare commodities – a more communal form of listening is not unusual. Listening groups for the BBC WST sometimes consisted of up to 20 people, huddled around one radio. View Full Article »
This clip shows Radio Ethiopian staff working on their first programme for the BBC WST.
These video clips are taken from my work as an executive consultant for the BBC World Service Trust in Addis Ababa, Ethiopia.
This was a two year project established in 2006 running ’til 2008 – and was a partnership between the Government of Ethiopia, Radio Ethiopia and BBC World Service Trust, funded by the European Commission.
The project was designed to raise awareness of sexual health and reproduction issues through the use of regular radio programmes and a comprehensive “spot” campaign.
