“The Hardest Sell P.1″
Ever since the world’s first paid radio commercial was broadcast in New York back in 1922 (a 10-minute message promoting real estate) broadcasters have searched for innovative ways to successfully deliver sales messages. Many of these tried and trusted techniques have consequently been employed by N.G.O.s and State-funded radio in developing countries to help “sell” educational and health related messages to the masses. View Full Article »
